Advertisement is a competitive world where making your products or services stand out can be challenging.
Therefore, many brands and companies seek unique ideas to ensure their voice reaches their target audience.
To that end, many want to incorporate Aerial Advertising to promote their events or businesses. Airplane banners – this impactful technique has successfully created eye-catching and long-lasting impressions.
This article will discuss various Aerial Advertising strategies and define how they make brands stand out in this era.
Let’s get straight into the details!
Understanding Aerial Advertising
Have you ever witnessed an airplane flying in the sky with a massive banner trailing behind it?
That is called Aerial Advertising!
It is a unique and classic advertising form involving flying with a blimp, billboard, or banner. Typically, these advertising campaigns are planned over an event or specific geographical location to capture the target audience’s or potential customers’ attention.
Aerial Advertising was first introduced in 1900 and is still a unique approach amongst various companies due to its increasing popularity through social media.
Moreover, Aerial Advertising is also known as an out-of-home advertisement that covers a huge audience with the help of the aircraft banner.
Cost-Effectiveness and Budgeting
One of the primary reasons companies choose aerial advertising is that it is less costly than most other advertising mediums. The prices of the most common aerial advertisements are described as follows:
Airplane Banner Cost
Airplane banners usually cost less than billboard ads. Typically, they cost $7,000 – $9,000, depending on the location and duration of the ad.
Comparing Costs with Traditional Advertising
Aerial advertising is more cost-effective than other advertising mediums, such as TV ads and billboards, because it reaches a broader audience in one go.
Unlike television commercials and billboards, where you have to wait until a person switches to the specific TV channel or looks up to see the billboard, aerial advertisements work immediately. People automatically lift their heads to see what’s happening when they hear the plane’s sound.
Designing Impactful Aerial Ads
If aerial advertising is done correctly, it can help brands reach more potential customers and significantly increase revenue.
The banner design is pivotal in ensuring the advertising is up to the mark. You are mistaken if you think you can just throw some words with an ugly logo together, and your product will start to sell.
Every banner needs to be designed carefully by considering the following factors:
Writing Size and Visibility
The most effective banners have 5-foot letters, a crucial size if you want your aerial advertisement to stand out and be successful.
Furthermore, it helps viewers identify what is written from a distance. If you try to write many sentences by reducing the letter size, your text will be affected regarding visibility and capacity to reach the target audience.
High Color Contrast and Readability
To make your letters and message pop out, it is crucial to use high-color contrasts to ensure they are easier to read as they travel across the sky.
One of the most common and effective color contrasts is black writing on a neon background. This combination shines bright in the sky; people can see it from miles away.
Clarity and Simplicity
It will be ineffective if the banner overlaps or blends with different graphical elements. This makes the ad too cluttered to read and difficult to comprehend from a distance.
An ideal banner would have plenty of black space and no overlapping images and text. It should also have defined borders around each letter and graphic to ensure clarity.
Targeting and Timing for Maximum Reach
Aerial advertising is all about targeting the right location at the right time. With timely implementation, an ad can reach the maximum audience.
Event and Location Targeting
Aerial advertising formats can be chosen depending on the marketing goals. For instance, if you are planning a beach event, a plane towing a banner over the beach is a great way to reach a large audience.
Seasonal and Time-of-Day Considerations
To plan an effective aerial advertisement campaign, showcase seasonal offers. For example, if you own a store and the Christmas season is approaching, you can select an aerial advertisement to announce a special Christmas offer.
The time of day must also be taken into consideration. Pick a day when there will likely be many people at the location. This way, the ad can impact a lot of people.
Regulatory Compliance and Safety
The Federal Aviation Administration (FAA) regulates the compliance and safety of aerial advertising, which is also subject to state and local regulations.
Furthermore, pilots must have a private pilot’s license and an FAA waiver to qualify to fly the banner airplanes. The waivers include when and where pilots are allowed to fly the planes and in which geographical locations the advertisements can take place.
Innovative Aerial Advertising Techniques
We live in an era where a person’s attention span is less than a goldfish’s. To that end, aerial advertisement’s short content is made for short attention spans that deliver results in the saturated market.
With the recent innovations in the aerial advertising industry, brands now have many options to showcase their products or services. The most popular ones are stated as follows:
Digital and Interactive Aerial Ads
Digital and interactive ways of showcasing aerial advertising are another key way to communicate and express the brand in front of the audience. It helps create a memory that becomes a lifetime experience for every viewer.
Subsequently, it aids the brands in increasing visibility and generates instant intrigue as spectators wait for the following letter to appear in the sky. Also, they can stretch up to 5 miles and occupy approximately 33 million sq. feet across the sky, making them perfect for big events and beach campaigns.
Conclusion
Aerial advertising strategies offer an impactful and unique way to deliver a brand’s message to its target audience and boost revenues. Its cost-effectiveness, high visibility, and memorability help make services and products stand out.
Furthermore, by adhering to local and regional aviation laws and following best banner design practices, you can stay ahead of the competition and choose the best aerial advertising strategy that resonates with your brand voice. This will help you unlock your brand’s full potential and make it shine brighter.
